About Us
Gold, first.
Shoda Jewels is an Irish jewellery brand. We make rings, earrings and necklaces set with hand-cut stones, in 18ct gold plate and sterling silver.
Most jewellery at our price is designed in silver and offered in gold as an afterthought — a second swatch, a colour option. We do it the other way round. Every piece starts as a gold design. Silver comes second. If you are someone who wears gold, you have probably noticed that almost nobody builds for you at this price. We do.
Made to be worn
We design for the drawer, not the jewellery box. The pieces we make are the ones you put on without thinking on a Tuesday morning — studs, fine pendants, bands that stack. Sparkle you don't have to save for an occasion.
Our rings are open, adjustable bands. It means one size genuinely does fit almost everyone, and it means the piece you want is in stock when you want it.
We'll tell you exactly what it's made of
Base metal, plating thickness in microns, stone type and grade — it's all on every product page. Not because it's glamorous, but because at this price you deserve to know, and because most brands won't tell you.
Everything we make is nickel-safe and tested to EU standards. Our full materials and craft page has the detail.
Designed in Ireland
We're based in Ireland and we ship from here, tracked, across Ireland, the UK and the EU. If something isn't right, you're emailing a small team who will actually answer — usually the same day.